ABOUT
If you want to grow your business, start with your brand.
NICE TO MEET YOU
I simplify brand strategy for executives and entrepreneurs.
I'm Danielle, a brand strategist and business coach. I work with clients looking to start, scale, or shift their business. And branding is where it all begins. It's the core of your business and where every sale starts. So that's where we start.
PROFESSIONAL BIO
Danielle has a 15-year background in sales, marketing, and brand strategy, with extensive experience in copywriting and structural editing. She has worked for companies big and small and as an entrepreneur herself. Serving over 50
clients, in 10 industries, her experience is diverse and ever-evolving, giving her a unique perspective on business and the intricacies of entrepreneurship. Danielle holds an MBA in Marketing, a BCom in Entrepreneurial Management, and an
Executive Certification in Digital Marketing Strategy. She is a proud mentor, serving as a 5-year mentor with WeBC, BC's leading resource for women in business, and a humble nominee for RBC's Women of Influence.
IT'S NOT WHAT YOU SELL
What clients have to say.
TESTIMONIALS
MICHELE DARLING
"Working with Danielle has been an absolute game-changer for me. Her guidance and expertise transformed my professional journey in so many ways, helping me take my career to a whole new level. With her unwavering support and encouragement, as well as strategic planning, I've been able to push my boundaries and surpass my own expectations. I not only gained newfound confidence but was able to see my potential more clearly. She helped me focus my thoughts and ideas, allowing me to authentically brand myself as the competent professional that I am. Danielle is like a secret weapon in my corner and I feel much more equipped with the tools and mindset to prepare and tackle challenges that come my way. I can't thank her enough for all she's done to help me grow personally and professionally." Michele Darling, Chair, EPD, Berklee College of Music
OLIVIA CROSS
"Danielle did a fantastic job reviewing my website and business plans. She gave me one on one coaching to critique and organize my business ideas. Danielle showed me specific items on my website that we could fix to make it more appealing to the public and easier to navigate around. She did a fantastic job of understanding the direction I wanted my business to go and gave me ideas on how to reach that goal. Throughout our meeting Danielle was friendly, easy to talk to and very organized. When I left Danielle’s, office I felt positive, driven and that my time with her was productive.” Olivia Cross, Owner, Lavish Engagements
JANINE FULLA
"Having the opportunity to work with Danielle is Brilliant! She understood my need to breakthrough items that were holding me back in my business, helped me to see these obstacles in a new way that provided me the clarity to overcome them, move forward and grow. Her authentic enthusiasm for my business and my goals made me feel supported and empowered." Janine Fulla, Yellow Rose Projects
YOUR BRAND IS WHAT
YOU'RE REALLY
SELLING
TRUSTED BY OVER 50 CLIENTS IN 10 INDUSTRIES
Brand First
It doesn't matter what you're selling - products, services, ideas, credibility - people have to buy your brand first.
7 Seconds
Customers will size up your brand in the first 7 seconds. Those 7 seconds determine your short and long-term sales.
Bottom Line
Your brand drives your bottom line. Be intentional with it. It's the core of your business and where every sale starts.
ELEVATE
I can help:
01.
Make a great first impression. Your first 7 seconds dictate whether someone's buying, and how much.
02.
Understand your value and how to communicate it. Because if you can't sell it, no one's buying.
03.
Understand your customer. They're why you're here.
04.
Find the right words for everything you need to say. And everywhere you need to say it.
05.
Get digital right. From in-person to online, make every customer interaction matter.
06.
Organize your ideas. Get them out of your head, on to paper, and into action.
IT'S NOT WHAT YOU SELL
"I not only gained newfound confidence but was able to see my potential more clearly. Danielle helped me focus my thoughts and ideas, allowing me to authentically brand myself."
MICHELE DARLING, CHAIR, EPD, BERKLEE COLLEGE OF MUSIC
MENTEE | WEBC
"I can't thank you enough for the support and guidance you've provided over the last 6 months. Your support has allowed me to achieve my goal of expanding my client base, which will provide me more stability and certainty, and I am very grateful for your help!" Mentee, One-to-One Mentoring Program, BC Women's Enterprise Centre
MELISSA K HARRIS
"I love working with Danielle. She comes up with brilliant marketing concepts, clever tag-lines and smart, concise business strategy for all my clients. She’s great as a consultant and is an amazing team player on larger projects. I’m lucky to be one of her strategic partners!" Melissa K Harris, Graphic Designer
SHERRICE KIRBY
"Danielle has been a major contributor to many of my large-scale business projects. I have relied on her expertise in brand strategy and marketing to take business concepts from ideas to reality. No matter how simple or complex the idea, Danielle can draft your thoughts into the business that you envision. With Danielle's keen eye for possibility and her coaching talent you are guaranteed to create the strategy that will direct your business success." Sherrice Kirby, Executive Coach, Author & Speaker
NATALIE BENSON
"Danielle is the epitome of an expert. She is prompt, courteous and was in tune with our needs immediately. Her business sense and intuition are unparalleled and unteachable. She provided tangible branding recommendations that we could apply imminently. Her ability to interpret small amounts of information in order to create a base for an amazing projected platform astounds me" Natalie Benson, Benson Industries Ltd.
KRIS MCCLEARY
"Danielle is an accomplished and professional business coach who has the ability to quickly assess a business and provide the right advice for the situation. She’s encouraging and provides vitally important ideas to implement, and is a pleasure to work with. I’d highly recommend her to anyone seeking business advice." - Kris McCleary, Kris McCleary Consulting
JIM PIPER
Danielle worked tirelessly to develop and grow business relationships with tier-one clients. Her intelligence, work ethic and broad industry knowledge were inspirational. Danielle would be an absolute asset to any entrepreneurial organization that requires brand and business consultancy." Jim Piper, Art Director & Photographer