ABOUT
Brand strategy with a business mindset
I’m Danielle — a brand strategist who works at the intersection of brand, business, and execution.
I partner with founders and leadership teams to define what their brand stands for, how it shows up, and how it’s applied across every touchpoint. I shape positioning, refine messaging, and guide decisions so brand becomes a growth driver — not just a marketing afterthought.
My work is grounded in research, strategy, and real-world business constraints, not trends or surface-level aesthetics.
Because brand isn't decoration, it's direction.
ABOUT
Brand strategy with a business mindset
How I partner
Brand shapes how teams align, decisions are made, and businesses grow. I partner with leaders to turn strategic insight into practical, confident decisions across the organization.
Every partnership is tailored to ensure brand decisions translate into results — efficiently, confidently, and without unnecessary reinvention.
Experience and credentials
With 15+ years across sales, marketing, and brand strategy, I've held senior leadership roles, led marketing teams, and partnered with organizations ranging from founder-led startups to growing entrepreneurial teams.
I hold an MBA in Marketing from the University of Liverpool, and an executive certification in Digital Marketing Strategy from Cornell, grounding my work in real-world business experience.
I’ve been both a strategic partner and an entrepreneur myself — so I understand how brand strategy drives real, tangible business outcomes. I work at the strategic level, but I also roll up my sleeves when needed, guiding copy, leading marketing initiatives, or collaborating with your team to make strategy actionable.
I am a proud mentor, previously serving with WeBC, BC's leading resource for women in business, as well as a nominee for RBC's Women of Influence.
"Having the opportunity to work with Danielle is Brilliant! She understood my need to breakthrough items that were holding me back in my business, helped me to see these obstacles in a new way that provided me the clarity to overcome them, move forward and grow. Her authentic enthusiasm for my business and my goals made me feel supported and empowered."
— Janine Fulla, Yellow Rose Projects
"Danielle's knowledge and expertise helped me stay on track as I began to build my business. She helped me build a strategy and kept me focused on the most important priorities. She allowed me to tackle challenges systematically, preventing overwhelm, and kept me accountable every step of the way.
— Megan Herlaar, Certified Financial Planner, Propensity Planning
"I love working with Danielle. She comes up with brilliant marketing concepts, clever tag-lines and smart, concise business strategy for all my clients. She’s great as a consultant and is an amazing team player on larger projects. I’m lucky to be one of her strategic partners!"
— Melissa K Harris, Graphic Designer